Managing For Sustainability

Question: Discuss about the Managing For Sustainability. Answer: The business world has changed tremendously due to the technological advancements. All the changes are as a result of creativity and innovation. The entrepreneurs' strive to get profits from their investments, and this needs a competitive advantage in the market. Profits ensure business success hence continuity in the market. Technology has led to new ways of doing business and managers have the mandate to ensure they cope up with the new changes to be a competitive market. The business has internal and external stakeholders, who help in its achievement of the objectives (Crane, Matten, Spence, 2008). Many organizations engage in illegal ways to achieve the goals and be the leaders of the market. Some rules and regulations govern how businesses are done in many countries globally, but firms use unfair means to compete which is illegal. Business ethics argues that businesses have an obligation to use fair means in all their activities i.e. do the right thing. They have a corporate responsibility of carrying business according to the laws and protecting the societies and the environment. The business, therefore, has the obligation to put social policies to protect the public but not to take advantages of them. They should aim at ensuring the well-being of the society. The environment should be preserved by firm and pollution avoided ( Trevino, Nelson, 2010). The government has the responsibility to ensure all the rules and regulations are observed but where there are deficits the business should not take advantage to exploit its stakeholders.it is the responsibility of the firms and government to ensure the protection of the environment and the society needs (Kolstad, 2011). References Crane, A., Matten, D., Spence, L. J. (Eds.). (2008). Corporate social responsibility: Readings and cases in a global context. London: Routledge. Kolstad, C. (2011). Intermediate Environmental Economics: International Edition. OUP Catalogue. Trevino, L. K., Nelson, K. A. (2010). Managing business ethics. John Wiley Sons.